Ms. Krishna Gogoi
Founder
Juhal Jeuti
Pathikrit Foundation is a social initiative focused on empowering rural women and farmers through food processing. The aim is to achieve socio economic independence. By utilizing local seasonal fruits and vegetables, we not only encourage farmers to grow local produce and women to process them but also create Assamese traditional food items. So we can promote them nationally and globally. Recognizing the need for a sustainable income model, we launched Juhal Jeuti, a product-based brand which showcase the community's creations.
Juhal Jeuti targets families, young people and housewives. It offers them unique, high quality nutritious products rooted in local traditions. Our revenue generation model relies on participating in trade fairs, exhibitions, and local markets, which connects with our target audience.
To enhance sustainability and expand our reach, we aim to establish a dedicated outlet for Juhal Jeuti. This outlet will not only provide a steady revenue stream but also serve as a platform to further our mission of women empowerment and local agricultural promotion. By emphasizing the connection between Juhal Jeuti and Pathikrit Foundation, the goal is to create long lasting socio economic change in rural communities.
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