Srishti, founded by Mrs. Sanghamitra Goswami and Mrs Pallabi Goswami, specializes in handmade jewelry and decorative items such as wall hangers, showpieces, key rings crafted from air-dried clay drawing inspiration from ethnic and tribal designs across India, specially the northeastern region, skillfully fused with contemporary colors and patterns to create unique and captivating pieces. Each of its products are handcrafted and hand-painted and are made of eco-friendly/sustainable material like air-dry clay. Srishti's target customers are women of almost every age group, mostly residing in urban and suburban areas with middle to upper-middle incomes having keen interest in art, culture, fashion, and sustainability valuing unique, handcrafted items made with ethical practices. They prefer boutique and online shopping experiences of artisanal products and are active on social media, follow fashion and home décor trends, and seek items that reflect their individuality. Revenue generation model: 1. Product Sales Direct Sales: Sell items directly through platforms like Instagram and Facebook. Online Store: Link to an e-commerce website from social media profiles. 2. Custom Orders and Commissions Customization Fees: Charge extra for personalized items. Commissioned Projects: Accept large orders for corporate gifts and exclusive collections. 3. Collaborations and Partnerships Collaborative Collections: Partner with influencers or brands for exclusive collections. Affiliate Marketing: Work with influencers who earn commissions for promoting products. 4. Seasonal and Limited-Edition Sales Limited Editions: Release exclusive items at higher prices. Seasonal Collections: Launch collections special occasions. 5. Wholesale and Bulk Orders Wholesale Partnerships: Sell in bulk to retailers and gift shop.